Friday 22 March 2013

Loss Aversion, the Sunk Cost Fallacy, and the Status Quo



After all the hours you’ve spent scouting players and tinkering to find the optimal combination for your fantasy football team, you’ve finally narrowed it down to something you’re happy with. Despite the crippling restrictions of the seemingly impossible budget, you’ve even managed to squeeze in that certain player, the one who’s shown glimpses of irresistible form and who you’ve been telling everyone will comfortably outscore not only his teammates, but also the rest of the players in the game. In your mind, he will almost certainly become the most important player to own, despite his lofty price tag. In fact, he was the first name on your team sheet and your biggest challenge was fitting rest of the team around him.

A glance at your main mini-league rival’s team only serves to fill you with confidence as you notice what you consider to be a distinct lack of fantasy talent on display. “I can’t believe he imagines that combination of players doing well,” you sneer, especially since you notice he’s selected the other expensive striker who plays for your star man’s team and who you can’t in a million years imagine scoring well. You’re already starting to think of novel ways to gloat about your mini-league triumph over your fiercest of rivals as the smug feeling of being at a distinct advantage begins to set in.

Weeks pass by, and the player who you’d backed to be a points machine isn’t actually performing that well. Sure, he’s looked dangerous in front of goal and has been creating chances aplenty for his teammates, but somehow the fantasy points just haven’t been coming his way. Unfortunately, your mini-league rival, the one who you’d written off due to his poor selection, is building a solid lead at the top of your mini-league and, at this rate, will be out of reach before too long. To make things even worse, the player who you’d written off as a poor pick has been raking in the points for not only your rival, but also for half of the teams in your mini-league and everyone who hasn’t got him yet is scrambling to bring him in, even at the expense of your star pick.

“Surely my star man will come good,” you envisage. “Surely he’ll reverse this point-scoring trend,” you muse. “Surely,” you convince yourself, “he’s due.” You’ve had this player in your team for weeks and feel that you can’t sell him now. You feel like you’ve passed ‘the point of no return’: to cut him from your team now would mean risking missing out on his imminent points haul. You’ve committed to having him in your team now and in replacing him with someone else, you would be admitting you were wrong all along. Anyway, you’re sure that the other player won’t possibly continue his good run of form and his plentiful supply of points is bound to dry up at some point. You can’t afford both without major surgery and sacrificing other areas of your team and you’ve therefore decided that you’re not selling your star man, and your decision is final.

Surely every FPL player can relate to this to some extent. That feeling of stubbornness that is provoked when evaluating a decision you’ve made that hasn’t paid off, even if it isn’t as extreme as our example above. This could perhaps be partly put down to a common error in judgement known as the sunk cost fallacy, which can in turn lead to irrational behaviour. This stubborn approach could be attested to the mistaken belief that resources spent in the past – in this case the time and energy spent gathering information and making decisions for your team, as well as fruitlessly urging him on – should be taken into account when making a decision, and that changing your mind now would mean that the time and energy you've invested would be wasted.

Weighing up the potential loss of points that would be incurred by selling your star man before he goes on his overdue run of good form, you’re even less inclined to make the swap. Despite the potential points to be gained by drafting in your rival’s star player at your current player's expense, the fear of missing out on your current talisman’s points somehow feels more powerful. This phenomenon is often referred to as loss aversion: people’s tendency to prefer avoiding losses rather than acquire gains, with some studies even suggesting that losses are psychologically doubly as powerful as gains.

As if there weren’t already enough psychological factors contributing to you sticking to your guns and holding your underperforming FPL star, the status quo bias could also influence on your thinking. This bias describes the irrational preference for the current state of affairs and, in this case, means there could be an increased value attached to sticking with your current player rather than switching to an alternative. Coupled with regret avoidance (the tendency to avoid decisions that you could easily imagine leading to regret), it’s clear the affect that this could potentially have on your decision-making.

In conclusion, next time you’re holding onto that player who you previously thought would do well (despite the subsequent evidence seemingly contradicting your decision), ask yourself if you’re falling victim to any of these errors in judgement.



Further reading:

http://en.wikipedia.org/wiki/Loss_aversion
http://en.wikipedia.org/wiki/Sunk_cost_fallacy#Loss_aversion_and_the_sunk_cost_fallacy
http://en.wikipedia.org/wiki/Status_quo_bias
*Dobelli, R. (2011) Die Kunst des klaren Denkens ('The Art of Clear Thinking'). Munich: Carl Hanser 

This article is the latest in a series called "The Art of Clear Thinking" which looks at various errors in reasoning that cause many of us to come to illogical conclusions which may in turn lead to bad decision making. I hope to enlighten and entertain in equal measure and who knows - it may even help you to improve as an FPL player!